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What is Strategic Business Weapons (SBW) PDF Print E-mail
Written by Cecilia Chee, Singapore   
Tuesday, 04 October 2011 13:09



Strategic Business Weapons (SBW)


"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs ofmarkets and to fulfil stakeholder expectations".


Using a data warehouse as a strategic weapon goes well beyond these first few steps in data warehousing. Tightly integrated data warehousing systems allow you to do things that cannot be done with regular data processing (DP) systems. Many of the business opportunities you are presented each day are not only time sensitive, but they require historical data to execute. Each opportunity has a window of time that is determined by the market. If it takes you three weeks to assemble the data that is needed to execute on an opportunity that has a two-week window, then you just missed that one. A data warehouse should allow you to do trend analysis on a wide time range of detailed data. Suppose a price war just broke out in your marketplace. It is now time critical that you answer these questions: What happened last time this occurred in the market? Did I lower my price to match their price? What was the impact on my margins? What happened to my sales and market share if I did not lower my price? How long did it take for things to return to normal after the war? Many of these questions could be answered by standard DP systems if given enough time. Where a data warehouse can make a strategic difference is the ability to answer these questions in a matter of minutes instead of days or weeks. It also should give the end user the ability to answer his own questions without having to go to the DP department. Many times your own company's bureaucracy must be moved before you can react to a change in the marketplace. A hot new product is available to you for a short period of time. Before you can get the okay to proceed, you must answer a long list of questions from headquarters. A data warehouse can speed this process tremendously. It can eliminate the time that is required to have a DP analyst run and produce a number of special reports to answer the questions. These are just a couple of examples of how a data warehouse can cut your reaction time to the changes in the marketplace.



Last Updated on Wednesday, 05 October 2011 13:37
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