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What is Marketing Analysis System (MAS)? PDF Print E-mail
Written by Cecilia Chee, Singapore   
Tuesday, 04 October 2011 11:52

 


Marketing Analysis System (MAS)

market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and this in turn of the global environmental analysis. Through all these analyses the chances, strengths, weaknesses and risks of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

 

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Last Updated on Tuesday, 04 October 2011 12:36
 
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