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Limitations of CRM PDF Print E-mail
Written by Cecilia Chee, Singapore   
Wednesday, 28 September 2011 17:17

 

 

 

 

 

Limitations of CRM

Customer relationship management are strategies that companies employ when dealing with customers. Many limitations with CRM solutions exist and overcoming these challenges has become a point of interest in business.E Commerce CRM

 


 

 

 

 

  1. Function

    • CRM helps a business acquire customer information, such as purchase habits and marketing strategies. However, limitations can cause a CRM to fail, including company employees who do not commit to a CRM, poor communication of the system to the employees or strict rules that do not allow for flexibility or changing of the CRM when necessary.

    Considerations

    • Every CRM system has limitations that could include the functionality of a product, the cost to implement it, or whether it fits a particular business model. When selecting a particular CRM, a business must consider how long it will take to configure and setup the CRM, and how complex it is for end users.

    Types

    • An outsourced CRM solution allows a company to quickly implement a system, but it may not work for larger companies with the in-house skills and time to develop a CRM solution. Off-the-shelf CRM solutions integrate into an existing business, but the system may not have all of the functionality a business requires. Custom CRM software can be tailored to specific company needs, but is often the most expensive CRM.

 

 

 

 



 

 

Last Updated on Thursday, 03 November 2011 17:26
 
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