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What is CRM? PDF Print E-mail
Written by Angela Tan, Taiwan   
Wednesday, 28 September 2011 16:46

 

 

Customer relationship management

 

Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy. 

Last Updated on Thursday, 03 November 2011 17:37
 
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